Privacy Policy

What information do we collect?

We collect information from you when you register on our website, subscribe to our newsletter, respond to a survey, or fill out a form.

When ordering or registering on our website, you may be asked to enter your name, job title, email address, city, state, postal code, country, work phone number, industry, and/or company name. This information is kept for 18 months unless you unsubscribe from receiving our communications. In that case the email address, unsubscribe request and date of the request are kept in perpetuity. However, you may visit our website anonymously. 

We may collect information about your computer hardware and software. This information may include your IP address, browser type, domain names, access times and referring website addresses. This information is used by TraceRx, Inc. to maintain the quality of our service, and to provide general statistics regarding use of our website.

If you contact us for customer support through our website, we may request that you provide additional user information relevant to the support requested. This information helps us direct your request and respond more quickly to your needs. Users are under no obligation to provide such information. In addition, we may retain communications relating to customer support, and/or information drawn from such communications, for statistical and/or reference purposes in perpetuity.

We may collect and process any information and data that you voluntarily provide to us (e.g., when you register for events, subscribe to newsletters, or participate in online surveys, discussions groups or forums). This information is kept for 18 months unless you unsubscribe from receiving our communications. In that case the email address, unsubscribe request, and date of the request are kept in perpetuity.

We may collect personal information of employees of our customers, which we use to communicate with customers and manage those relationships. As we do not have a direct relationship with you in these situations, if you have any concerns about this collection or use of your personal information you should contact your employer. We retain this information as long as needed to provide services to our customers.

The personal information we collect from you is necessary to provide our products and services and allow access to our website, and failure to provide this data may prevent us from doing so.

What do we use your information for?

Any of the information we collect from you may be used in the following ways:

  1. To personalize your experience (your information helps us to better respond to your individual needs);

  2. To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);

  3. To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);

  4. To administer questionnaires, contests and surveys or other website features. Your completion of questionnaires and surveys is voluntary;

  5. To keep you up to date on the latest product announcements, software updates, software upgrades, security patches, system enhancements, special offers, and other information. This occasionally includes information from other technology companies or business partners about products and services that can add value to your TraceRx, Inc. products;

  6. To send periodic emails; and

  7. To support recruitment inquiries.


The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to occasional company news, updates, event details, or related product or service information.

If at any time you would like to unsubscribe from receiving future communications, we include detailed unsubscribe instructions within each communication.


We communicate via email on a regular basis with users who subscribe to our services, and we may also communicate by phone to respond to customer requests or resolve issues. We may use your email address to confirm your opening of an account, to send you notice of payments, to send you information about our products and services, and to send notices and other disclosures as required by law. In countries where permitted, you “opt-in” or agree to receive all such communications by accessing our website, unless and until you “opt out.”

TraceRx, Inc. provides you the opportunity to exercise an opt-out choice if you do not want to receive certain types of communication from us, such as emails or updates regarding new services and products offered on this website, or if you do not want us to share your personal information with third parties. The opt-out choice may be exercised by unsubscribing at or choosing the unsubscribe option within the communication.

How do we protect your information?

At TraceRx, Inc., we take your privacy seriously. We use commercially reasonable security measures on our website to protect information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no security measures can guarantee full effectiveness and we cannot ensure the safety or security of your personal information. Therefore, we recommend that you take great care to protect your personal information when using the Internet. In particular, emails sent to or from our website may not be secure, so you should take special care in deciding what information you send to us via email.

Do we use cookies?

Please read our complete cookie policy which is available here to learn how cookies are implemented and used on our site.

Do we disclose any information to outside parties?

We do not sell, trade or otherwise transfer to outside parties your personally identifiable information. However, we may share such information with trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe this is appropriate to comply with the law, enforce our website policies, or protect the rights, property, or safety of our company or other parties. Non-personally identifiable information may be provided to other parties for marketing, advertising or other uses.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Therefore, we will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all registered users of our website may make any changes to their information at any time by logging into their control panel and going to the ‘Edit Profile’ page.


Our website is not directed to children and we do not intentionally gather personal information from users under the age of 13. If we learn that a child under 13 has submitted personal information to our website and we have that information in retrievable form, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us using the information provided below.

Additional Information for Users in the European Economic Area

Data Processor

Our products and solutions typically have features that allow you to manage personal information without any interaction with us. However, we may act as a data processor if we process your personal data on behalf of one of our customers. In such situations, your interactions with that customer, including any associated personal information, are primarily controlled by that customer as a data controller. We will comply with all applicable provisions of the General Data Protection Regulation (GDPR) in our role as data processor.

Your Rights

European data protection laws give you certain rights regarding personal information. These may include, as applicable: the right to be informed about how we use your personal information; the right to know what personal information we hold about you and to request access to this information; the right of rectification for personal information that is inaccurate or incomplete; the right to request the erasure of your personal information; the right to restrict processing of your personal information; the right to data portability, including the transfer of a machine-readable copy of your personal information to you or a third party of your choice; the right to object to the use of your personal data in certain circumstances; and the right to protection against automated decision-making and profiling.

International Data Transfers

Our use of information subject to this Privacy Policy sometimes involves cross-border data transfers. Although we generally store data in the data center closest to you, sometimes we may choose to store data in other countries, such as for logistical, administrative, or disaster recovery purposes. Therefore, personal data of users located in the European Economic Area may be transferred to the U.S. or other jurisdictions. GDPR allows personal data to be transferred outside the European Union (EU) if adequate protection measures are in place. Any such transfer will be pursuant to an approved transfer method, such as a data processing addendum (DPA), standard contract clauses approved by the European Commission, or the EU-U.S. and Swiss-U.S. Privacy Shield Certifications.

Online Privacy Policy Only

This Privacy Policy applies only to information collected through our website and not to information collected by other means.

Your Consent

By using our site, you consent to our online privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 07/10/2019.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.